A YouTube channel at 10. Running some of the biggest ones by 21.

Jake started his first YouTube channel at ten. He grew up watching UK YouTubers and FIFA videos and, in his words, “there was nothing that I would have wanted more than to have my own YouTube channel that was equally as successful.” The videos were terrible, he says so himself, but he fell in love with the process: making something, posting it, and watching fifty people choose to spend their time on it.

That turned into an obsession with a single question: how do you reverse-engineer a video that performs, from the idea through to the structure, the edit and the thumbnail? At eleven or twelve, during the fidget-spinner craze, he found a fidget toy no retailer was selling, ordered it from a Chinese supplier, and made two videos on it. On a channel averaging about 300 views, they did roughly 25,000 and 20,000. Brands started sending him free gear. It was the first time he had found a gap in the market on purpose.

Through secondary school the channel went on the back burner for years while he prioritised his studies, but the obsession with what makes a video work never went away.

He wrote the whole thing up as a fifty-page case study, and that document brought the next clients. Another business went from zero to more than a million dollars a year from YouTube in eight months. An agency in the Facebook-ads niche became the top channel in its space (the Sam Piliero case). A company in the sales niche went from zero to $1 million collected in six months from twelve videos, and from zero to 10,000 subscribers in sixty days. Each result brought bigger clients, and bigger clients brought bigger results.

At the end of the gap year his parents asked whether he had hit $10,000 a month. He had not. He had done $50,000 that month.

The first client paid $1,700 a month. Today V2C runs channels for some of the largest business and education creators on the platform, with a team of 50+ powering the business, working from Newcastle. The only part of the process the team does not do is press record, because the client is the expert.

For years Jake stayed quiet online. He believed that giving away how V2C works would hand market share to competitors, so he did not grow his own channel and did not teach. In 2026 that changed. Client demand is no longer the constraint on the company; world-class talent is, and the way to attract it is to be visible. He also stopped believing the method was the moat. “The moat of the business is me being the leader of this company and the vision and the mission,” which nobody can copy.

So he now does three connected things: he runs V2C, he publishes what he knows on YouTube, and he trains strategists through Become a Strategist, with the best of them joining the company. This site is where those routes meet.