YouTube strategy specialist · consultant · strategist
Jake Trinder advises businesses on YouTube strategy: which videos to make, how to package them, how to turn the viewers into customers and how to measure it. He founded Views To Clients, which builds and runs business channels, and he teaches the method free.
What clients say
Customers’ own words from Trustpilot, each rated five stars, as read on 24 October 2026. Read them in full →
“They are the best Youtube team I’ve ever worked with.”
Eric Nowoslawski US · Oct 2026“They’re extremely responsive, move FAST, and know YouTube inside and out.”
Canon Roeder US · Oct 2026“I just turn up and record. It’s freed up tens of hours a week and become our single biggest lead source.”
Sam Crawford GB · Sep 2026“Working with Jake and his team has been amazing so far.”
Kevin Lang US · Jul 2026“Jake and his team delivered actual results. They don’t just claim to be different. They are different.”
David Hernandez US · Jul 2026“I’ve worked with TONS of Youtube Content Agencies over the year’s and Jake’s team at VTC is the best - hands down.”
Connor Minogue US · Apr 2026“Working with Jake and his Team has been truly one of the best decisions ive ever made!”
NM GB · Jan 2026“Jake and the whole Views To Clients team really know their stuff.”
Jan Meinecke IE · Sep 2025“Excellent team, kind, smart, sharp, and actually caring.”
Sam Piliero US · Sep 2025“I continue to and will continue to work with and recommend Views to Clients to any business that’s looking to get clients from YouTube.”
Austin Schneider US · Apr 2025“Bottom line if you want to use Youtube to generate clients these are your guys.”
Padraig Jordan GB · Apr 2025“Highly recommend Jake and his team.”
Michael IT · Sep 2024What a YouTube consultant does
YouTube strategy is a chain of decisions. These five jobs are the ones Jake works through with a business, taken from his training talk, “The Most Valuable YouTube Training You’ll Ever Watch”.
Job 1
Before a video is recorded there should be evidence that the right people already watch the subject on YouTube. Niches are explored systematically, then the outliers are read for why they worked.
“you need evidence that they will actually watch these videos before you even press record”Jake, 2:29
Job 2
Demand is not enough. The title and thumbnail have to make one clear promise to one specific viewer, in the language that viewer already uses.
“The title and thumbnail make one promise together.”Jake, 11:00
Job 3
The opening confirms the viewer chose well, and the video delivers more than the packaging promised. That is what gives YouTube the evidence to find more people like them.
“The goal of every video is viewer satisfaction, not retention.”Jake, 17:51
Job 4
The call to action is the next useful step for the viewer, not an interruption. Tracking connects each video to the calls, sales and revenue it produced.
“The video does not have to make the whole sale. It just has to make the next useful step obvious.”Jake, 23:54
Job 5
Every upload becomes evidence. Find the weakest stage between a published video and cash collected, change that one thing, and measure again.
“Every upload should make the next decision better, right?”Jake, 28:17
Independent reviews
Reviews of Views To Clients written by customers on Trustpilot, a third-party site. As of 24 October 2026 it shows a TrustScore of 4.5 out of 5 from 13 reviews, all of them rated 5 stars (Trustpilot’s score is weighted, so it is not a plain average), the most recent from October 2026. Trustpilot does not fact-check reviews and the company has not recently invited customers to leave them, so read them for yourself.
Read the reviews on Trustpilot →They are the best Youtube team I’ve ever worked with. They 10x’d my channels views and were super responsive when big news dropped so that we could react to that and ride the extra interest. For instance, when grok bot came out, we had a video live in 2 days after it was announced.
Best YouTube Agency in the Game. Period.
We’ve been working with Views to Clients for just ONE MONTH, and the results have already been insane. We’ve had a video hit 300,000+ views, gained over 3,000 new subscribers, and the growth has been so good that we’ve already doubled down and increased our output to two YouTube videos per week.
We work directly with Billy, and I genuinely can’t say enough good things about him and the team. They’re extremely responsive, move FAST, and know YouTube inside and out.
But what really separates these guys is that they go WAY beyond just YouTube. Billy has helped us with our entire funnel, offer structure, content strategy, and overall business growth. He’s constantly giving feedback, bringing new ideas to the table, and looking for ways to help us win beyond what we’re even paying them to do.
It’s rare to find an agency that genuinely feels like an extension of your team and cares this much about your success.
These guys are legitimately changing the trajectory of our business, and we’re only one month in.
If you’re looking for a YouTube agency that actually knows how to drive results AND understands how to turn content into real business growth, Views to Clients is the real deal.
Couldn’t recommend Billy and the team enough. Best in the game!
I’d done YouTube myself for two and a half years — three videos a week, sub-100 views, a couple of agency enquiries a month. Six months with these guys and the channel’s gone from 5k to nearly 35k subs, one video hit 280k views, and we’re now getting around two enquiries a day instead of two a month. Every upload does 10k views in its first week like clockwork.
What you’re really buying is the whole thing done for you: ideas, scripting off a 20-minute interview, editing, three A/B tested thumbnails, optimisation, scheduling. I just turn up and record. It’s freed up tens of hours a week and become our single biggest lead source.
I’ve already recommended them twice. Book the call.
Working with Jake and his team has been amazing so far. We’ve only released 5 videos so far and I’ve already more than doubled my subscriber count AND have contracted over 40k from clients that came directly from these YouTube videos (23k cash collected.)
I can’t imagine going back to just relying on ads and not having this YouTube channel bringing me HIGHLY qualified leads every week (my close rate is about 70% with these specific calls.) 10/10 recommend!!
Being in media ministry for over 20 years, I’ve hired many different specialists and consultants - some effective, some ineffective. While many over promise and under deliver, Jake and his team delivered actual results. They don’t just claim to be different. They are different.
I’ve worked with TONS of Youtube Content Agencies over the year’s and Jake’s team at VTC is the best - hands down.
Took our dwindling YT to the next level and delivers week over week over week. Incredible to work with!
Working with Jake and his Team has been truly one of the best decisions ive ever made! Their level of detail and expertise has fast forwarded by content journey by ways that i couldn’t previously imagine..
Kudus for creating a great product and delivering so well!
Jake and the whole Views To Clients team really know their stuff. Within the first 60 days of working together we more than doubled our subscriber base and 2 of our first videos are already at over 200k views (previous best was 50k).
Legitimately one of the only partners that has been able to growth with my business and scale for 3+ years. AND one of the main reasons we have doubled our business every single year.
Excellent team, kind, smart, sharp, and actually caring.
I’ve scaled 2 businesses to multiple 7 figures, have been creating content for 2 years and have been working with Jake for almost 2 years and can say - he has his stuff DIALED.
I’ve worked with him on 2 brands and both brands have seen massive results as a result. Results being leads, views and traffic.
I continue to and will continue to work with and recommend Views to Clients to any business that’s looking to get clients from YouTube.
As someone who has worked with almost 100 agencies to date and currently runs three different offers in the marketing space I can tell you that Jake and the team at VTC are genuine A players in the Youtube game.
In the past 12 months alone we’ve done well over a million in sales directly from Youtube on one of our offers and we are projecting close to 8 figures in the next 12-18 months.
Bottom line if you want to use Youtube to generate clients these are your guys.
Highly recommend Jake and his team. If you want to invest in your next acquisition channel, YB is a money printer, and Jake is absolutely the best in this game.
Reviews are shown in full, as written by each customer on Trustpilot, with the names Trustpilot shows, as read on 24 October 2026. They are customers’ own words and have not been checked by us. One review is left out because it uses an abbreviation we do not publish. All reviews on Trustpilot → All Views To Clients reviews →
Real comments
Comments left on Jake’s videos on YouTube, shown without names. From the export of 24 October 2026.
“hands down best video i’ve watched on using YouTube for actual client acquisition. the part about not just looking at views but actually finding where the bottleneck is between the video and the sale was really good. makes YouTube feel a lot less like “post and hope” lol”
“Been a full-time YouTuber for 8 years now, and the advice in this video is diabolically good. Cheers & thanks for sharing!”
“I'm a YouTube Strategist, and too many things clicked as I watched this!!! Definitely including these insights in my client research, sales calls, and actual strategy. And I did watch several of the video examples here. So, it's surprising to see you are the guy behind them. Thanks, man.”
“Every tactic you mentioned in this video you did for this video and your last video which blew up”
“Honestly, the most valuable thing here is the breakdown of how to build a hook. I've seen too many ppl just say 'not an intro, make a hook'. 'Should engage the viewer early on'. But a basic formatting to start with is really useful, this is the only video where i've found that.”
“Finally someone saying it out loud... YouTube is a series of decisions, the editing style point is underrated, I've seen brand videos die because they were over-produced when the audience wanted raw, I love this breakdown Jake”
“20 minutes in and I'm realising this is the last video I will watch before I finally start.”
“This video, no joke, has given me 50 different banging packaging ideas. The title really did deliver…”
“That's one of the best videos I've seen about YouTube, you always deliver on the title of the video!!”
Ways to work with Jake
Views To Clients does the research, scripts, editing, thumbnails and publishing. You record a few hours a month. It starts with a free 30-minute strategy call, and you leave with a channel plan whether you work together or not.
Book the free strategy call →Jake works through a real business’s channel on camera: “A $700K/month business asked me to fix his channel”.
Watch the live consult →The Views To Clients equation, the four viewer decisions and the Psychology of the Click, free. Then a route into the craft with Become a Strategist.
The method →VideoCore tools and the Lens extension for Chrome, built on Jake’s method. No account needed to try them.
Free YouTube tools →Glencoco collected $1M+ from YouTube in six months from twelve videos, starting from zero. Company-reported, as published by Views To Clients.
Client results →Founders, investors and leadership teams who want to talk about YouTube as a business-development channel can write to Jake directly.
Private enquiries →Questions
A YouTube consultant helps a business decide which videos to make, how to package them so the right viewer chooses them, how to keep that viewer watching, and how to turn the attention into customers and measure it. Jake teaches this as five jobs: find ideas buyers already want, package the idea, fulfil the promise after the click, turn viewers into customers, and use the data to decide the next move.
A YouTube strategist owns the results logic of a channel: researching the market, choosing the video ideas with proven demand, setting the viewer promise, approving titles and thumbnails, and reading performance to decide the next move. A consultant advises on that strategy. An agency such as Views To Clients, which Jake founded, also does the work: research, scripts, editing, thumbnails and publishing.
Businesses that want a YouTube channel built and run for them start with a free 30-minute strategy call at Views To Clients, and leave with a channel plan whether or not they work together. Founders and leadership teams with a larger or more specific conversation can use the private enquiry page.
Yes. Jake teaches the Views To Clients equation, the four viewer decisions and the Psychology of the Click free on this site and on his YouTube channel, and the VideoCore tools and the Lens extension for Chrome are free to try.
Jake is based in Newcastle upon Tyne, United Kingdom, where Views To Clients was started in 2022.
One person. A connected brand family.
Jake Trinder.The person, the ideas and the reputation connecting everything.
Views To Clients. The specialist YouTube growth partner for businesses.
Jake’s signature research and talks.
Tools for clients and YouTubers, free tools and a Chrome extension.
Education and the strategist career pathway.
The AI version of Jake, plus his private tools. Invite only. Opens 29 October 2026.
Views To Clients 