Speaking & conversations

Practical ideas. Shared in person.

YouTube strategy, business growth and lessons from building V2C, for founders, marketing teams and people building a career in YouTube strategy.

Speaking enquiry → Watch a recorded talk

Jake Trinder presenting on stage with a microphone

Topics

The talks.

One signature keynote, and three further talk options. Every one is built from channels the V2C team is running right now, and tailored to the room.

See the talk that became the outlier. Jake’s recorded talk on YouTube strategy is the best-performing video on his channel: 112× the channel’s norm in its first week, now past 920,000 views. Watch it on YouTube or see the measured numbers.

00 The signature keynote · 30 to 45 minutes

The Psychology of the Click

Why the right people click, what makes them stay, and what turns that attention into customers. Jake’s own research, demonstrated on real channels.

The promise a title and thumbnail make, and the five things that push the click up and the one that pulls it down.
Why satisfaction, not click-through or retention alone, is what YouTube rewards with distribution.
The natural next step: how attention becomes a customer without a bolted-on pitch.

The framework and a worked example →

01 For founders and marketing teams

How businesses turn YouTube attention into customer conversations

The route from a view to a qualified call, mapped stage by stage, and how to find the one stage that is limiting the result.

The Views To Clients equation and how to run your own numbers through it.
Why a “bolted-on” call to action costs both conversions and views, and what to do instead.
What attribution needs to look like before you can trust a single video’s result.

02 For marketing teams and creators

The decisions behind a useful YouTube strategy

Topic, packaging and promise: how a video is chosen before it is made, and why satisfaction beats click-through rate and retention as the metric.

Research as a depth-first search: niche, adjacent niches, seed terms, outliers.
Reading impressions, click-through, retention and traffic sources together, not one at a time.
Why 1 million irrelevant views can be worth less than 10,000 from the right people.

03 For founders and agency owners

Building and developing a strategy team

What a YouTube strategist actually does, why the role is the bottleneck in the industry, and how V2C trains and assesses people into it.

The strategist’s job: selecting opportunities, casting the creative vision, reading performance.
Training from zero to client-ready work in weeks, with a tight feedback loop.
Scaling a world-class team past the resistance levels most agencies stall at.

Also covers

Finding video ideas with proven demand
Titles, thumbnails and packaging
Hooks, scripting and video structure
Audience retention and satisfaction
How the algorithm actually distributes
Reading YouTube analytics properly
Attribution: tracking a video to cash
Business YouTube versus creator YouTube
Shorts versus long-form for businesses
Starting a channel from zero
Running a YouTube agency and operation
Building a company from a bedroom at 18

Topics are drawn from Jake’s published teaching and the work the V2C team does daily. Every talk is tailored to the audience and format on enquiry.

Formats

Stage, workshop or microphone.

Keynote or conference talk30 to 45 minutes plus questions, for founder, marketing, SaaS and creator-economy audiences.

Workshop for a teamA working session with a marketing or content team on their own channel: research, packaging, measurement.

Podcast or interviewJake’s story, the agency model, and how businesses use YouTube. In person in the North East or remote.

Panel or firesideBusiness growth through content, building a company young, developing talent.

Appearances

Meet the genius kid who solved YouTubeTrakyo Pod, interview, October 2026 · billed as “YouTube Scientist”→ Meet the 19-year-old making $1M/year with YouTube1of10 Podcast, interview→ Give me 15 minutes and I’ll make you disgustingly good at YouTubeKeynote, recorded live→ The most valuable YouTube training you’ll ever watchLive training talk→ A $700K/month business asked me to fix his channelLive consult→

Speaking enquiry

Tell us about the event.

Answered by a person within two working days. An enquiry does not add you to any mailing list.

Your name

Organisation

Event date or window

Location or format

Audience who, and roughly how many

About the event

Budget optional

Also send me occasional speaking updates from Jake (optional, separate from this enquiry).

Jake on the keynote stage — Give Me 15 Minutes, keynote, recorded live.

Jake in a live consult with a business owner — Live consult: fixing a $700K/month business’s channel.

Short biography for organisers

Jake Trinder is the founder of Views To Clients (V2C). He shares practical lessons on YouTube strategy, building a company and developing talent.

Extended biography, headshots and a one-page speaker sheet are supplied on request through the enquiry form.

Questions

Questions, answered.

What does Jake Trinder speak about?

The signature keynote is The Psychology of the Click, 30 to 45 minutes. Further talks cover how businesses turn YouTube attention into customer conversations, the decisions behind a useful YouTube strategy, and building and developing a strategy team.

How do I book Jake to speak?

Send an enquiry on this page with the event, date, audience and format. A person replies within two working days, including a straight answer on whether it is a fit.

Has Jake spoken on podcasts and panels?

Yes. Appearances include the Trakyo Pod in October 2026 and the 1of10 Podcast, and recorded talks are on his YouTube channel.