Growing on YouTube
Growth is not one trick. It is a chain: the right people choose the video, it keeps them satisfied, and the next step is obvious. Here is the route in order, with the guide that goes deeper on each step.
The route
The order follows the way Jake Trinder runs a channel in his training talk and the Views To Clients method. Each step links to the page that covers it in full.
Step 1
Look for proof that the right viewers already choose a subject, by studying videos that beat their own channel’s normal across the niche and the adjacent niches. Knowing your audience does not prove they will choose the subject on YouTube.
“Pre-publish research is still a hypothesis. The market gets the final vote.”Jake, 33:48
Step 2
The right person must recognise at a glance that the video is for them. The title and thumbnail make one promise together. Ideas that do not land
“The title and thumbnail make one promise together.”Jake, 11:00
Step 3
After the click, the viewer asks whether they chose the right video. Restate what they clicked for, give a reason to trust you and show where the video is going. Viewers leaving early
“Promise, proof, plan.”Jake, 14:58
Step 4
Jake’s aim is the right viewers feeling satisfied, because that gives YouTube the evidence to show the video to more people like them. Falling satisfaction
“The goal of every video is viewer satisfaction, not retention.”Jake, 17:51
Step 5
The normal call to action interrupts the video. Ask what this viewer naturally needs next, such as a calculator, scorecard or template. Video to customer
“The video does not have to make the whole sale. It just has to make the next useful step obvious.”Jake, 23:49
Step 6
Give every video link a tracking value and read the results every week. Every stage is a share of the one before, so one weak stage caps the rest. Fix that one, measure again. The full equation
Where to start
You do not need to do all six at once. Jake’s method is to map the stages, find the one holding results back, change that one thing and measure again; the weakest stage is usually not the one you expect. One viral video is a clue, not proof, and a new video needs time before it counts as evidence. If your channel is new or small, begin with the free tools and video guides; if it is established, the strategy call will show which stage to fix first.
Check your channel
Questions
Work the chain in order: choose ideas the right viewers already choose, package one promise, open with promise, proof and plan, aim for viewer satisfaction, make the next step obvious, and measure to find the weakest stage. Fix that stage, then measure again.
The weakest stage in the chain, because every stage is a share of the one before. It is usually not the one you expect, so measure before deciding.
Start with Jake’s free tools and video guides. Views To Clients works with established channels and businesses, and the strategy call will say whether yours is ready.
It depends on the channel and the work. Jake notes that a new video needs time before it counts as evidence, and the published results each state their own time frame and basis.
No. Every result Views To Clients publishes came from published videos, organically.
For a business, customers. One million irrelevant views can be worth less than ten thousand from the exact market you want, so the aim is the right viewers, then a next step, then a lead.
YouTube channel problems → YouTube lead generation → The Views To Clients method →
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